All’s fair in love and war, and you better believe you’re already on the battlefield, soldier. Unfortunately, it’s not above a disgruntled competitor to undermine your growth by trashing your company to you to your mutual prospects. Your sales team has likely already encountered this in the field, but online it becomes a whole other nightmare. As Mark Twain poetically said, “a lie gets halfway around the world before the truth has a chance to get its pants on.” (Wait, does that count as another quote?) Regardless, if someone’s talking smack about your business online, you should be the first to know about it.